Latin Connect 2026 — SoftPower Latino

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🌎 Latin Connect 2026 — SoftPower Latino: What's the next big thing that Latinx Talent can bring to the world? Hosted by Latinos@Amazon UK Chapter In partnership with Publicis Sapient in collaboration with LatamTechHub. 📅 27th May 2026 🕠 Doors open at 5:30pm | Panel kicks off at 6:15pm 📍 Amazon HQ — 1 Principal Place, London Latin Connect is back! Our flagship annual event by Latinos@Amazon UK returns this year in collaboration with Publicis SapientHola in collaboration with LatamTechHub. We're bringing together five leaders from tech, creative, sustainability, and food industries for a bold, honest conversation about Latin America's growing influence on the global stage. Think soft power — the kind that moves culture, shapes innovation, and opens doors worldwide. We'll explore how Latinx talent is perceived internationally, where we're already winning, and what it takes to go further — from storytelling and food diplomacy to AI, sustainability, and the rise of the Latam solopreneur. This is what happens when Latin creativity, resilience, and ambition meet global opportunity.🎤 Panellists: Alexa Fernandez — Founder & Chief Spice Officer, Chili Maven Juanita González-Uribe — Associate Professor in Finance, LSE Matheus Guimarães — Senior Developer Advocate, AWS Tomás Gianelli O'Ryan — Executive Creative Director, DUDE London Gustavo Gonçalves — Senior Customer Service Leader, GE 🎙️ Moderator: Cristian Garcia — Associate Director, Publicis Sapient | Lead HOLA Global, Publicis Groupe ⏰ Schedule: 5:30pm — Doors open & arrival 6:15pm — Event start & intro 7:00pm — Panel discussion 8:00pm — Event finishes 9:00pm — Networking at a nearby venue (TBC) What to expect: A bold panel on Latin soft power — creativity, innovation, and cultural influence Networking with Latinx professionals and allies in London Drinks and good vibes to close the evening