Pack to Win: The New Rules of Food Brand Packaging

About

Great branding can be the difference between blending in and standing out. Join us for Pack to Win, an LSE Generate panel exploring what it really takes to build a distinctive food and drink brand in today’s crowded market. Led by Food and Beverage Entrepreneur in Residence Bonnie Chung, this session dives into the realities of branding and packaging journeys from idea to shelf. Our panellists will share honest insights on food packaging trends, developing a clear brand identity, and creating packaging that cuts through. We will also explore practical decisions founders face, from working with freelancers versus agencies, to renaming or rebranding a business, and how to disrupt established categories. The panel brings together founders and branding experts who have built their brands from the ground up and experienced the highs, lows and hard lessons of growth. Speakers Be Bambridge, Director of Brand Agency, Against Ordinary Tom Palmer, Founder, Yep Kitchen Kyle Parchment, Founder, Kulcher Tessa Reed, Founder, All Dressed Up The event is open to LSE students and alumni, with a limited number of external guests welcome. Whether you are building a venture, exploring the food and drink sector, or simply curious about branding, this session offers practical advice and real-world stories you can learn from.