ivri

About

Florida-born artist ivri builds the world she sings from—one shaped by D.I.Y. alternative, intense pop, shoegaze, rock, and sci-fi soul. Her emotionally raw writing and genre-blurring sound have earned billions of views, hundreds of millions of streams, and early praise from outlets like OnesToWatch. “I’m building a world for ivri,” she says. “It’s my real name, but also an identity I can observe from the outside. I love science fiction, fantasy, whimsy, and storytelling. Whatever you’re feeling—heavy, nostalgic, wronged—I have a song for it. I fit anywhere.” Raised in Daytona Beach, she grew up fast, helping care for three siblings with autism and developing the deep empathy that now informs her music. She once planned to become a mineral physicist or join the Air Force, but music eventually pulled her in. At 14, she was discovering Gang Starr and Sam Cooke alongside Twenty One Pilots, Bring Me The Horizon, and Deftones, and drawing inspiration from films and shows such as Steven Universe, Adventure Time, and the cult classic Killer Klowns from Outer Space. She began posting vocals online for fun—but everything changed when she heard her voice sampled on SadBoyProlific’s “Alone,” a future hit with nearly 150 million Spotify streams. “That moment showed me music could change my life,” she says. *For accessibility information please see the accessibility information button/link below.*